DexCom and OURA Ink Partnership for Metabolic Health Innovation

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DexCom and OURA Ink Partnership for Metabolic Health Innovation

DexCom DXCM, a leader in glucose biosensing systems, has announced a strategic partnership with OURA, the developer of a leading smart ring technology. The collaboration is aimed at revolutionizing metabolic health management by integrating DexCom’s glucose biosensor data with the biometric insights provided by the Oura Ring. The partnership will enable two-way data flow between DexCom glucose biosensors and apps and Oura Ring and the Oura App, and co-marketing efforts will help OURA and Dexcom reach millions of new users seeking better metabolic health.

The companies will also co-market and cross-sell each other’s products. The first app integration resulting from the partnership is expected to be launched in the first half of 2025.

DexCom is also funding a $75 million strategic investment in OURA’s Series D funding, valuing Oura at over $5 billion.

DexCom’s shares have lost 39.9% in the year-to-date period against 3.9% growth of the industry. The S&P 500 composite has risen 24.5% during the said time frame.

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The partnership focuses on delivering a more comprehensive picture of metabolic health. By combining glucose data with information on vital sign, sleep, stress, heart health and activity data collected by the Oura Ring, users can better understand how lifestyle choices impact their glucose levels. This integration promises to help individuals make informed decisions regarding diet, exercise and overall well-being.

DexCom believes that this powerful combination will attract new shared customers who want to better understand the link between activity, sleep, nutrition and glucose levels.

Dexcom’s continuous glucose monitoring (CGM) systems, known for their accuracy, have already transformed diabetes management. Their recent product, Stelo, launched in August, is a groundbreaking over-the-counter glucose biosensor, broadening accessibility beyond prescription-only users.

The Oura Ring tracks vital metrics, including sleep quality, activity levels, heart rate and stress. Its recently introduced “Meals” feature allows users to track the timing and impact of their food intake, aligning well with metabolic health goals. With more than 2.5 million units sold, OURA has established itself as a significant player in the wearable health tech market.

The two-way data integration between Dexcom and OURA products will enable users to correlate glucose levels with lifestyle behaviors. It will allow users to analyze how specific foods or activities impact their glucose and adjust their routines accordingly. Personalized insights will ensure the recommendations are tailored to individual responses, recognizing that people react differently to the same foods and activities.

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