China’s liver health supplement market led by detox, skin brightening needs

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China’s liver health supplement market led by detox, skin brightening needs

This is according to a new report published by e-commerce firm JD and Nielsen. 

Titled “2024 White Paper on China Cross-Border Import Consumption Trends”, the report looks at how purchasing behaviour has changed in the past year.

The total retail scale of nutritional and health foods in China is about RMB$600bn (US$84bn), growing at a rate of 8.2 per cent, said the report.

With a rapidly ageing population, China health foods market is dominated by bone and joint health related needs.

“The elderly population is large, and changes and issues with bones and joints are likely to occur. To maintain quality of life and the ability to live independently, it is crucial to maintain bone health and appropriately supplement necessary nutrients,” ​said the report.

However, liver health and respiratory health are two emerging categories that were given special mentions.

“Half the categories have outperformed the market for two years, with respiratory and liver health leading growth.”

Market size wise, liver health is larger than the respiratory health category.

Milk thistle extract is a popular ingredient used in the former and quercetin in the latter.  

Promoting liver detoxification and metabolism is the top reason for taking liver health products.

This is followed by alleviating fat accumulation arising from dietary habits and improving dull skin and acne.

Relieving hangover and to sober up ranked number five, after alleviating irritability and mood swings.

In this year’s Healthplex Expo held in Shanghai, liver health is also a common theme for many of the exhibitors.

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